How to Approach a VC for Funding

In this segment, Underscore VC partner Lily Lyman shares how to approach an investor and build a trusting relationship that sets your fundraise up for success. For more info, check out our guide to nurturing VCs: https://underscore.vc/startupsecrets/... 00:00 0:43 The Importance of Researching Investors 1:23 How to Craft a Strong Cold Email 1:57 How to Build an Investor Pipeline 2:30 The Best Ways to Get Warm Intros 4:00 How to Approach a First Meeting 6:33 How to Update and Nurture Qualified Investors 8:38 How to Kick Off an "Active" Raise