Decoding Markets: People, Brands & Behavior | Prof. Rajeev Kumra | Thought Leadership Series IEp: 01

Why do we buy what we buy? Find the answer in Episode 01 of the Thought Leadership Series 2026, presented by IIM Lucknow and available on YouTube, featuring Prof. Rajeev Kumra, Professor, Marketing Area, as he speaks on “Decoding Markets: People, Brands & Behaviour” and the psychology behind consumer choices. From emotions and subconscious cues to brand associations and consumer perceptions, discover what shapes the choices we make. Want to understand these concepts in greater depth? Visit IIM Lucknow’s official YouTube channel through the link in bio. Subscribe to IIM Lucknow’s official YouTube channel and stay tuned for the next episodes. Thought Leadership Series @IIML 2026 Ideas. Insights. Impact. #IIMLucknow #IIML #ThoughtLeadership #CCMR #ConsumerBehaviour #marketing