Dancing With The Unknown | Keith Jones

Dancing with the unknown is part of the work when you’re building a brand. In our first episode of the Brief Creative, Keith, founder of & Good Company, is a designer and creative leader whose work sits at the intersection of creativity and leadership. He spends his days helping business owners figure out not just what they do but why they're doing it in the first place. We talked about the moment a maker has to stop making, why everything around us is designed whether we admit it or not, what information saturation is doing to the way companies show up, and just a little bit about our funerals. CHAPTERS 0:00 — Dancing with the Unknown 0:53 — Everything Is Designed 2:16 — Dinosaurs 2:59 — Alan Watts 4:46 — Letting Go 6:56 — Promotions 8:10 — Saturation 9:23 — Home Depot 9:46 — What's A Brand? 11:01 — Pallbearers CONNECT WITH KEITH LinkedIn:   / keith-jones-0169a813   Website: https://andgoodcompany.ca/ WORK WITH GIANT SHOE Services → https://giantshoecreative.com/services/ Insights + resources → https://giantshoecreative.com/marketi... Start a conversation → https://giantshoecreative.com/contact/ Giant Shoe Creative Agency is a production studio and creative marketing agency, serving businesses across Canada since 2012. Instagram →   / giantshoecreative   Facebook →   / giantshoecreative   TikTok →   / giantshoecreativeagency   LinkedIn →   / giantshoecreative   #BrandStrategy #CreativeLeadership #Design #Branding #MarketingStrategy #CreativeAgency #MarketingAgency