Gained 60K Followers Posting Tattoos (Without Being a Tattoo Artist)

In this week’s episode of The Honest Tattooer Podcast, hosts Jon Mesa, Matt Truiano, and G Money sit down with the creator of ‪@NYCTATTOOS‬ on Instagram and Tik Tok to talk about how he built over 60,000 followers in just one year — by posting tattoos and interviewing tattooed New Yorkers… all without being a tattoo artist himself. They dive into the power of consistency, authentic street interactions, and how tattooers can use social media to actually grow their business and connect with new audiences. 💬 In this episode: • How to approach people on the street for tattoo content • The secret to going viral (without being cringe) • The power of consistency — posting up to 4x a day • TikTok vs Instagram: which pays creators more • The rise of “shitty tattoo” trends and timestamp styles • The debate: tattoo artists with no tattoos • Numbing cream, pain, and earning your stripes • The one thing clients hate most about bad shop etiquette • How authenticity and community still win in 2025 👤 Guest Follow NYC Tattoos Instagram: @nyctattoos_ TikTok: @nyctattoos_ 🎨 Support the Podcast Sponsors • Tattoo Armour – The ultimate aftercare and tattoo protection solution • Tattoo Smart – Digital tools for tattooers (use code HONEST25) • Tattoo Pro – The all-in-one shop management platform • Steadfast Tattoo Supply – For tattooers, by tattooers • Force of Focus – Coaching & creative consulting for serious tattooers 🔔 Subscribe & Join the Conversation Drop a comment: Would you trust someone to talk about tattoos if they weren’t a tattoo artist? Subscribe for new episodes every week and support the movement. #tattooartist #honesttattooer #nyctattoos #tattoopodcast #tattoolife #tattooculture