W4 SMART Case Study | ABC Inc. and Blockchain Technology Video Presentation | Individual Assignment

*Micro-Bonds, Macro Impact | ABC Inc. × City of Detroit Pilot* This presentation presents a marketing strategy for ABC Inc.'s proposed pilot with the City of Detroit, focusing on how micro-bonds can encourage community participation in local bridge-renovation projects. The presentation covers: • The marketing opportunity for ABC Inc. and Detroit • Detroit's market characteristics and community needs • Target market segmentation and the primary audience • Positioning strategy: *“Own a Piece of the Bridge”* • Trust, transparency, simplicity, and local impact • Six marketing communication channels • A 12-week marketing campaign plan • Key performance measures for the pilot • Future opportunities beyond bridge projects The overall strategy focuses on making the concept easier to understand, building community trust, and connecting residents with visible local infrastructure projects. *Presented by:* Diwanshu Shrestha *Course:* Marketing / MBA *Topic:* ABC Inc. × City of Detroit Pilot *Date:* September 22, 2026 #MarketingStrategy #DigitalMarketing #ABCInc #Detroit #MicroBonds #MarketingPresentation #MBA #MarketingPlan #CommunityFinance