How FSM Took Their AI Visibility From 0% to 60%

Andrew Husted, President & CEO at Full Spectrum Marketing, joins the show to break down exactly how his agency took their AI visibility from 0% to over 60% in just three months, and how businesses of any size can do the same. Andrew shares his unconventional path from computer science to owning a marketing agency, how a sudden leadership change forced him to take the reins with a week's notice, and how he and his wife now run FSM together with a near-unmatched 94% client retention rate. The conversation dives deep into AI visibility strategy: why JSON-LD schema is a fast, low-hanging-fruit win, how FAQ pages give AI the exact language it needs to recommend your business, and why consistency across your website, Google Business Profile, and directory listings matters more than most companies realize. Andrew explains how AI treats missing information as an absence of a service entirely, why detailing your business process in explicit detail builds trust with AI systems, and how off-page signals like backlinks, guest posts, and digital PR come into play once you're competing at a national level. Andrew also unpacks FSM's trademarked core value, Furiosity (furious curiosity), and how it shapes everything from client onboarding to content strategy. He closes with a look at where AI visibility is headed next, including paid advertising on platforms like ChatGPT. 🔗 Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 00:22: Introduction 00:22 - 03:51: Andrew's Path to Leading FSM 03:51 - 05:21: Meet Amy - Co-Owner and Operations Lead 05:21 - 06:28: FSM's Six Core Values 06:28 - 09:15: What Furiosity Means in Practice 09:15 - 11:22: Setting Up the AI Visibility Conversation 11:22 - 13:05: How AI Recommends Businesses (Roofing Example) 13:05 - 14:59: JSON-LD Schema and FAQ Strategy 14:59 - 17:22: The FSM Reporting Case Study 17:22 - 20:02: Off-Page Signals, Backlinks, and Digital PR 20:02 - 22:48: Consistency and Entity-Rich Business Descriptions 22:48 - 25:25: Testing Tactics Across Client Accounts 25:25 - 26:58: Why Explicit Process Documentation Wins 26:58 - 28:37: Extracting Unique Client Perspective 28:37 - 30:22: What's Next in AI Visibility & Closing 🔗 Connect with Andrew Husted 👥   / andrew-husted-fsm   💻 https://fsm.agency 🔗 FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook:   / digiwebsol   Instagram:   / dws_global   LinkedIn:   / digital-web-solutions.