The Rise and Fall of Nokia How the King of Phones

In 2007, 4 out of 10 phones sold on Earth were Nokias. Six years later, it sold its phone business to Microsoft. What happened? Subscribe for a new business documentary every week: how empires make money, and how they lose it. CHAPTERS 0:00 Intro 0:48 A paper mill in Finland 1:24 The big bet 2:32 The peak 3:41 January 2007 4:36 The culture of fear 5:13 The burning platform 7:23 The sale 8:36 The comeback nobody noticed SOURCES Gartner 2007 phone sales via TechCrunch: https://techcrunch.com/2008/02/27/ove... Gartner 2012 phone sales via Design&Reuse: https://www.design-reuse.com/news/202... History of Nokia (Wikipedia): https://en.wikipedia.org/wiki/History... INSEAD Knowledge, 'Who Killed Nokia? Nokia Did': https://knowledge.insead.edu/strategy... Vuori & Huy, Administrative Science Quarterly: https://journals.sagepub.com/doi/abs/... Engadget, the 'burning platform' memo (2011): https://www.engadget.com/2011-02-08-n... TechCrunch, Microsoft $7.6B write-down (2015): https://techcrunch.com/2015/07/08/mic... Microsoft Mobile (Wikipedia): https://en.wikipedia.org/wiki/Microso... SmartCompany, Ollila interview (2013): https://www.smartcompany.com.au/techn... ETLA, Nokia and the Finnish economy: https://www.etla.fi/wp-content/upload... Nokia FY2025 report: https://www.nokia.com/newsroom/nokia-... Computer Weekly, Finland after Nokia: https://www.computerweekly.com/news/2... Figures are from company filings and the reporting listed above. Some figures are estimates or reported claims and are labelled as such in the video. This video is for education and entertainment, not financial advice. #business #documentary #nokia