China’s Washing Machines Are Taking Over — Bosch Has a Problem

What if the washing machine you trust was never really European? Chinese groups Haier, Hisense, and Midea now own Candy, Hoover (in Europe), Gorenje, and Teka, and they're climbing from budget shelves straight into the premium segment where Bosch makes its money. In this video, we break down how the badges stayed the same while the owners quietly changed, why Haier's premium share in Europe jumped from 17% to 25%, and what Bosch's BSH is up against as the fight shifts from reliability to features, apps, and the connected home. We cover: Who really owns Candy, Hoover, Gorenje, and Teka How Haier's "ladder" strategy works across three price tiers Why Bosch's reliability advantage is hard to show in a showroom Direct drive motors, auto dosing, and the three-drum washer The connected home war and why one washer sale decides a decade of purchases Bosch's four remaining cards: trust, service, ecosystem, engineering depth Comment the brand of the washing machine in your home right now. Like, subscribe, and share this with someone who owns an appliance.