The Nasha Mukt Yuva for Viksit Bharat - Ministry of Youth

From a powerful resolve in Kashi to a nationwide movement. The Nasha Mukt Yuva for Viksit Bharat campaign was created to amplify a larger national vision: empowering young people to take a collective stand against substance abuse and contribute towards a stronger, healthier, and more developed India. Developed in collaboration with MyBharat, the Ministry of Youth Affairs & Sports, and NSS, the campaign film captures the journey from an individual resolve to a movement built through collective participation. At the heart of the campaign is the Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyaan, a 100-week mission bringing people together every Sunday through awareness, action, and community participation. The film was envisioned to make this movement feel immediate and participatory, placing youth at the centre of the message and showing that the path towards a Nasha Mukt Bharat is not built through one moment, but through sustained collective action. Role : Creative and production