The 10-Minute Digital Accessibility Check | Part 2: Application | DIGITAL MARKETING SECRETS.
Fontanie Magazine
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The 10-Minute Digital Accessibility Check | Part 2: Application | DIGITAL MARKETING SECRETS.
11 просмотров · 1 месяц назад
Fontanie Magazine
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11 просмотров · 1 месяц назад
WEEK 34, 2026: The 10-Minute Digital Accessibility Check | Part 2: Application | DIGITAL MARKETING SECRETS. THEME: Adaptive Leadership. FOCUS: Diversity and Inclusion.
KEYWORDS: digital accessibility, accessible content, inclusive digital marketing, digital inclusion, diversity in marketing, accessible marketing, content accessibility, adaptive leadership, digital marketing accessibility, inclusive marketing, accessible social media, accessible video content, YouTube accessibility, captions for videos, website accessibility, digital customer experience, inclusive content creation, accessible website design, digital marketing for small business, FM eLearning
Description — Part 2
In Part 1, we explored who our digital communication may unintentionally leave out. Now let's put accessibility to work.
You don't need to rebuild your entire website. You don't need to become an accessibility expert before you improve anything. Start with one piece of content.
In Part 2: Application, Richard Fontanie turns the ACCESS Framework into a practical 10-Minute Digital ACCESS Check that entrepreneurs, professionals, marketers, and small businesses can use before publishing.
In Part 2, you'll discover:
• How to design for real audiences rather than an imaginary “everyone”
• Why clarity reduces digital friction
• How contrast affects readability
• Why captions, transcripts, and text alternatives create additional ways into your content
• How simple navigation supports accessibility and conversion
• How to approach representation authentically
• How to apply ACCESS to YouTube videos
• How to apply ACCESS to social media
• How to apply ACCESS to email
• The practical Fix One Door Challenge
Your 10-Minute Digital ACCESS Check
Minutes 1–2 — AUDIENCE: Who is this for, and what knowledge am I assuming?
Minutes 3–4 — CLARITY: Can someone quickly understand what this is, why it matters, and what to do next?
Minute 5 — CONTRAST: Can the important information be read comfortably?
Minutes 6–7 — EQUIVALENTS: Have we provided appropriate alternatives for important audio or visual information?
Minutes 8–9 — SIMPLE NAVIGATION: Can people easily move through the experience?
Minute 10 — SEE YOURSELF: Does the communication respectfully reflect the people we're trying to serve?
Then ask: Who might still be missing?
Continue the Week 34 Journey with 📖 FM eLearning Leadership Companion: The ROI of Inclusion: Why Workplace Diversity Is a Leadership Advantage https://bit.ly/4xVsgqX
▶ Part 1 — Diversity and Inclusion in Digital Promotion: Context
[INSERT PART 1 YOUTUBE LINK]
#DigitalAccessibility, #InclusiveMarketing, #AdaptiveLeadership, #DigitalInclusion, #AccessibleContent, #FMeLearning,
New episodes every week.
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Disclosures: Script and Thumbnail AI- assisted.