Why Costco Refuses to Raise the Price of Its $1.50 Hot Dog

Costco’s hot dog and soda combo has remained $1.50 since 1985—even as inflation, ingredient costs, wages, and nearly everything else have changed. So why won’t Costco raise the price? The answer reveals something much bigger than a cheap lunch. It’s a story about customer trust, membership economics, supply-chain control, and the unusual business philosophy that helped turn Costco into one of the world’s most successful retailers. POINT GIVEN explores the story behind the story—how familiar products, companies, and ideas became more important than they first appear. Subscribe for more original business documentaries. Selected footage: Pexels and Pixabay Jim Sinegal photo: U.S. Department of Labor, public domain Some visuals are AI-generated editorial illustrations and are not presented as historical photographs. This video is an independent documentary and is not affiliated with or sponsored by Costco Wholesale Corporation. #Costco #BusinessDocumentary #PointGiven