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Growth Isn’t a Marketing Problem: It’s an Operational One | Lindsay Ellis

The Lead Machine Growth Show with Paul Guyon

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Growth Isn’t a Marketing Problem: It’s an Operational One | Lindsay Ellis

9 просмотров · 3 месяца назад
The Lead Machine Growth Show with Paul Guyon
86 подписчиков
9 просмотров · 3 месяца назад
More ad spend, more traffic, more leads… and suddenly a thousand untouched prospects are clogging your CRM. Lindsay Ellis explains why growth magnifies operational cracks and how a 24-hour response system keeps revenue on track. https://leadmachinegrowthshow.com/lin... ________________________________________ Value Statement Lindsay Ellis shows you how to tackle your tech, master your message, and design your dream life by synchronizing marketing, sales, and operations so incoming demand never overwhelms your team. ________________________________________ Value Description This candid conversation walks through the moment a multi-location brand jumped from six to 700 monthly leads and discovered the real problem wasn’t marketing at all. You’ll hear the inside story of missed follow-ups, finger-pointing, and the simple funnel map that turned chaos into clarity. ________________________________________ Tune In Now • Spot the earliest signs that lead flow is outpacing capacity • Build a first-line lead coordinator role that pays for itself • Replace sales-versus-marketing friction with shared KPIs And much, much more! ________________________________________ Chapters 00:00 Intro: “More leads” myth 01:30 From six to 700 leads overnight 04:00 Seven-day silence: where prospects died 06:30 Funnel mapping reveals the real bottleneck 09:00 Sales versus marketing: ending the blame 12:00 Spend or infrastructure: the critical choice 15:30 Hiring a dedicated lead coordinator 18:00 Establishing a 24-hour response rule 20:30 Leadership alignment before 10X growth 23:00 Key takeaways and next steps ________________________________________ Quote “If you are not getting to those leads quickly, somebody else is.” ~ Lindsay Ellis ________________________________________ Invitation Listeners can visit Beyond Ordinary Leadership https://www.beyondordinaryleadership.co to access leadership and growth resources, including Lindsay’s Leadership Alignment Quiz designed to identify communication gaps, operational misalignment, and leadership blind spots that often surface during growth. You can also connect with Lindsay to discuss strategy, alignment, and scaling challenges. ________________________________________ Connect Primary Website: https://beyondordinaryleadership.co LinkedIn:   / lindsay-ellis-8900241   Facebook:   / lindsay.lipman.1   ________________________________________ Guest Bio Lindsay Ellis is a marketing strategist, leadership consultant, and operator-focused growth expert with more than 20 years of experience helping companies scale through rapid growth and organizational change. Throughout her career, she has worked with multi-location organizations and growing brands where expansion exposed operational blind spots, leadership breakdowns, reporting disconnects, and scalability challenges that many companies mistakenly believe are “marketing problems.” Known for her practical, no-fluff approach, Lindsay helps organizations align marketing, operations, leadership, and customer experience to create sustainable growth. Her work has included helping organizations scale from hundreds to thousands of locations, dramatically increasing lead generation, and building systems that improve visibility, accountability, and decision-making during high-growth periods. She is also the author of Beyond The Ordinary Leader: The No-Suck Leadership Manifesto, a leadership book focused on accountability, communication, culture, and creating healthier organizations. ________________________________________ SEO Tags lead generation, operational alignment, speed to lead, marketing operations, business scaling, cross-functional KPIs, leadership alignment, service business growth, CRM process, Lindsay Ellis interview