Entrepreneur Makes The "Biggest No No" Whilst Sharing Her Figures | Dragons' Den IRL

Alison Banton is pitching 'Brooke and Shroals Fragrances' a fragrance company Alison is seeking €65,000 in return for a 15% equity stake. After a shaky showcase of figures, Alison sparks a bargaining war with Dragons. Original Broadcast Date: 2010 Series 2, Episode 5. An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity. #DragonsDenIRL #BrookeAndShroals #VAT