Lapo Elkann: young entrepreneurs must be ready to challenge themselves

Lapo Elkann is known for his innovative designs and fashion flair. He is part of Italy's famous Fiat family but has in his own words, "created my own ladder to have to climb, compared to the one my family has created for itself." Biography Lapo Elkann, born October 1977, is one of the heirs to Italy's famous Fiat empire and has gained global notoriety in his own right for his design skills, becoming a recognized style icon. Before leaving Fiat he coordinated the reinvention of classi... READ MORE : http://www.euronews.com/2014/04/02/la... Don't miss our next interview -- subscribe! http://eurone.ws/1i1LROa Website: http://euronews.com/globalconversation The Global Conversation is a platform on which euronews questions world leaders directly. Heads of State, policy-makers and key figures from civil society are challenged on their views of global problems, solutions and opportunities.