How to Run Your Own Facebook Ads as a Tradie

How a $29 lead made $5,000 profit, and how to run Facebook ads for your trade business yourself, without an agency. Recorded live with Jake Doyle (founder of ServiceYak) and Alex Tasseron from Hakea Projects, a Melbourne landscaping business that spends $35 a day on Facebook ads and gets leads for $29 each. What we cover: Why work comes in waves Word of mouth, Google reviews and your website: what's worth your time Facebook ads, set up live on screen: targeting, budget, and the numbers that tell you it's paying off Following up every lead until it's paid Your questions, answered by a tradie who runs their own ads The numbers to watch: Frequency: how many times the same person has seen your ad. Above 2 to 3, it's time for a new one. Link CTR: the share of people who saw your ad and clicked. Aim for above 2%. Cost per lead: divide it by the share of leads you win, and that's what each job costs you in ads. Try ServiceYak: https://serviceyak.com