Your Marketing Worked. Don’t Lose Them on the Phone.

You can spend thousands of dollars getting your shop in front of the right customers, but if your team doesn’t handle the phone call well, that marketing investment can disappear in a matter of seconds. Join Wayne Marshall, CEO of Gear Group Holdings, and David Boyd, Owner and Founder of Call InBound, for a conversation about what’s really happening when customers call your shop and how your phone can become a valuable marketing tool. For an auto repair shop, the phone isn’t just a way to communicate. It’s one of the most important conversion points in your business. It’s often where a potential customer gets their first real impression of your shop and decides whether to schedule an appointment or keep looking. Every missed call, rushed conversation or poor first impression, can mean a lost appointment and lost revenue. Without the right systems in place, you may not even realize how many opportunities are being missed. In this webinar, Wayne and David will take a closer look at how calls are being handled and what shop owners should be paying attention to. They’ll cover what makes a good first impression, where opportunities may be getting missed, and how to create a more consistent experience for every customer who calls. You’ll also learn how better call visibility can help you identify areas where your team may need more training or support, improve follow-up, and better understand whether the marketing you’re paying for is actually turning into appointments. Getting customers to call your shop is only part of the process. What happens once they pick up the phone matters just as much. If calls are being missed or conversations aren’t being handled well, you could be losing business you already worked and paid to bring in. Want to take this conversation further? David Boyd will also be speaking at MARS, October 26–28 in Ogden, Utah. MARS brings together industry experts to help shops strengthen their marketing, learn what they should be implementing now, and build a plan they can take back to their business. Join us at MARS to hear more from David and continue building on what you learn in this webinar.