How to Run Your Podcast Like a Business

How do you run your podcast like a business instead of just recording conversations? In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey shares lessons from producing over 893 podcast episodes and helping entrepreneurs launch their podcasts. Terryl explains how scheduling challenges led him to document his processes, automate reminders, and create systems that save time. He also shares why he paused podcast interviews to understand what his business was actually offering, what he learned from selling merchandise, and how conversations with customers helped him identify new opportunities. In this episode, you'll learn why documenting your steps matters, how to create a repeatable podcast process, why your podcast needs a clear offer, and how consistency helps people learn about your business. If you're a business owner who wants to launch a podcast or already has one and wants to understand the business behind it, this conversation is for you. Subscribe for more conversations about podcasting, business, sales, marketing, and turning setbacks into success. Don't be afraid to fail, because failure is knowledge. #failureisknowledge #PodcastBusiness #Podcasting