#14 Conducting Founder-Led Sales | Jordi Romero | Slush 2023

Founders often know their startup story and products inside out, making the sales process second nature. However, as the startup expands, founders need to train a sales team to execute sales with the same dedication and quality. This talk explores the critical aspect of founder-led sales in the early stages, and how to ensure a seamless transition to employee-led sales while maintaining top-notch quality. Jordi Romero, co-founder and CEO of Factorial, navigated the challenge of founder-led sales in the early days of his now-unicorn company. He shares his insights on founder-led sales and sustaining quality when passing the baton to other employees. --- Slush is the most founder-focused event on earth delivering actionable company-building advice and bringing together the who’s who in the ecosystem. Want to join us at Slush in 2024? Pre-register here: slush.org/pre-register Want even more? Follow us on social media 💚 Linkedin: linkedin.com/company/slush Instagram: instagram.com/slushhq Twitter: twitter.com/SlushHQ