Did Indian Users Actually Win the Credit Card Game?
Groww Edge
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Did Indian Users Actually Win the Credit Card Game?
427 409 просмотров · 1 мес. назад
Groww Edge
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427 409 просмотров · 1 мес. назад
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In this video, discover why major Indian banks like HDFC, Axis, and SBI are aggressively cutting back on free airport lounge access and devaluing credit card perks. Learn how banks miscalculated by assuming Indian consumers would carry high interest debt like US revolvers, only to lose money on disciplined transactors who clear their balance in full every month. Find out why new RBI loss provisioning rules rendered loss-leader perks unsustainable, how clever cost cutting tactics like HDFC’s Boarding Pass system exploit voucher breakage to save money, and why your financial discipline ultimately pushed banks to reserve luxury rewards exclusively for the top 5% of profitable cardholders.
00:00 - Introduction
00:56 - The Growth at All Cost strategy
01:46 - Why the bank's initial assumptions failed?
03:52 - The real cost of a free lounge visit
05:11 - Why the Transactor Army changed the game?
07:23 - HDFC’s Boarding Pass masterclass
09:37 - The future of premium credit card perks
10:40 - Conclusion
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Research Analyst disclaimer: https://groww.in/p/sebi-research-anal...
Name of the Research Analyst - Shreesha Ramesh Desai
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About the anchor - Jayant Mundhra:
Jayant started career as a business analyst at Bain & Company, then worked in the startup ecosystem for a few years, post which he dived into the world of content, decoding business and economics on LinkedIn, Instagram, Substack and WhatsApp.
Find him here:
Instagram - / marketswithjayant
LinkedIn - / jshilanjanm
WhatsApp community - https://t.ly/h2jq1
Substack Newsletter (Decoding the Dragon) - https://t.ly/chnwj
Substack Newsletter (BharatNama) - https://t.ly/bwj