How Nvidia Took Over the World With Video Game Chips
The Modern Machine
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How Nvidia Took Over the World With Video Game Chips
102 просмотра · 3 нед. назад
The Modern Machine
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102 просмотра · 3 нед. назад
Nvidia spent most of its life making graphics chips for video games. In October 2025, it became the first company in history worth $5 trillion. This is the story of how chips built to make games look better ended up running the AI revolution.
It starts in 2012, in a bedroom in Toronto, where a graduate student used two gaming graphics cards to teach a computer to see. Then we go back to the beginning: three engineers in a Denny's booth, a first chip that drew the wrong shape, a confession to Sega that bought six months to live, and a million dollar gamble on a machine that pretended to be a chip. Then the "science project" called CUDA that Wall Street hated for years, until AI showed what it was for. Then ChatGPT, an AI gold rush where Nvidia sells the shovels, and the cracks that could still hurt it: Taiwan, rivals' own chips, China, and $700 billion of spending that has to keep going.
Luck is part of it. But when the future finally showed up, it was already speaking Nvidia's language.
Chapters
0:00 A bedroom in Toronto
1:08 The first $5 trillion company
2:10 Three engineers at a Denny's
3:18 Why games needed a new kind of chip
4:16 The craftsman and the army of apprentices
5:37 Forty thousand dollars and a name
6:57 The chip that drew the wrong shape
8:06 Telling Sega the truth
8:46 Thirty days from going out of business
10:16 The first GPU
11:54 Scientists disguise math as pictures
13:43 CUDA
15:14 The bet Wall Street hated
16:10 How a machine learns
18:17 ImageNet and AlexNet
20:27 Nvidia goes all in on AI
21:25 Transformers and buying progress
22:26 Why couldn't anyone catch up?
24:00 When chips have to talk
25:19 A crypto crash, then ChatGPT
26:26 The AI gold rush
28:34 What could go wrong
31:24 So why Nvidia?
Sources
Nvidia Blog, the Denny's founding: https://blogs.nvidia.com/blog/nvidia-...
Acquired, Nvidia Part I: https://www.acquiredbriefing.com/p/nv...
NV1: https://en.wikipedia.org/wiki/NV1
Jensen Huang, NTU commencement speech (2023): https://interconnected.blog/jensen-hu...
EE Times, the Ikos emulator order: https://www.eetimes.com/ikos-announce...
HPCwire, Ian Buck: https://www.hpcwire.com/35-hpc-legend...
Lex Fridman Podcast, Jensen Huang transcript: https://lexfridman.com/jensen-huang-t...
The Register (2008): https://www.theregister.com/2008/07/0...
AlexNet: https://en.wikipedia.org/wiki/AlexNet
Krizhevsky, A., Sutskever, I. and Hinton, G. E. (2012). ImageNet Classification with Deep Convolutional Neural Networks. NeurIPS.
Deng, J. et al. (2009). ImageNet: A Large-Scale Hierarchical Image Database. CVPR.
Metz, C. (2021). Genius Makers.
Vaswani, A. et al. (2017). Attention Is All You Need.
Kaplan, J. et al. (2020). Scaling Laws for Neural Language Models.
Nvidia annual and quarterly financial results, fiscal 2023 to fiscal 2027.
Nvidia GTC 2026 (CUDA developer count).
The Modern Machine makes animated documentaries about the companies and technologies that built the modern world.
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