How Beku Is Reimagining the Jam Business in India

Can jam actually be clean? And what does it really take to build a food brand around better ingredients? In the first episode of the Purepicked Podcast, We sits down with the founders of Beku to talk about everything behind the brand - from how they started, why they chose to build a cleaner food brand, and what goes into creating products with ingredients you can actually understand. We get into the story behind Beku, their approach to clean food and better ingredients, the realities of building a food business, and why being part of Purepicked made sense for them. We also talk about how the brand has evolved, what's happening behind the scenes, their move towards Mumbai, what's next for Beku, and the bigger question: can we make everyday foods better without making them complicated? This isn't just a conversation about jam. It's about building a food brand, making better choices, understanding ingredients, and changing the way we look at what we eat.