Ep. 112: Leading Marketing in a Decentralized Unit

Jaime Hunt sits down with Nathan Jorgensen, Chief of Marketing and Enrollment Communications Manager at Ohio State University’s College of Nursing, to explore the dynamic relationship between centralized and decentralized marketing teams, sharing practical tips for building trust with academic deans and faculty. Nate explains how simple visual aids can translate complex marketing strategies, discusses the balance of institutional branding with college-specific storytelling, and shares his passionate take on why higher education is doing its best work today. Guest Name: Nathan Jorgensen, Chief of Marketing and Enrollment Communications Manager, Ohio State University College of Nursing Guest Social:   / npjorgensen   Guest Bio: Nathan Jorgensen is the chief of marketing and enrollment communications manager for the Ohio State University College of Nursing. Prior to this role, he was the senior marketing director at Miami University. He has extensive experience in strategic marketing management, team leadership, and enrollment growth initiatives. Over 16 years in higher education and more than a decade in progressive leadership roles have shaped a proven ability to drive impactful campaigns and build strong institutional brands. At Miami University, Nathan led a multifaceted marketing team to achieve significant growth, including a 25% increase in undergraduate applications from 2023 to 2025. He also created a groundbreaking partnership with the Cincinnati Bengals to expand outreach and student opportunities.   - - - Connect With Our Host: Jaime Hunt   / jaimehunt     / jaimehuntimc   About The Enrollify Podcast Network: Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network (https://podcasts.enrollify.org/) . If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com (https://451.elmt.link/49ocwR8) . Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com (https://pcm.adswizz.com) for information about our collection and use of personal data for advertising.