196: Guardian of the Design: Julia Miller - Yond Interiors

What does it look like to build an interior design business where creativity—not just revenue—is the driving force? Shaun and Rebecca sit down with Julia Miller, founder and creative director of Yond Interiors, to talk about protecting the creative vision of a project from the first client inquiry all the way through installation, styling, and photography. Julia shares how Yond has built a process that allows the team to execute large-scale interior design projects across the country while delivering a high-touch client experience. They get into choosing aligned clients, setting expectations with contractors, preserving design intent, taking on private and NDA projects, and why Julia would rather turn down a lucrative project than sacrifice creative freedom. Plus, Julia explains how she has shaped her role as creative director, why she took styling back in-house, and how The Studio Table is helping other interior designers learn the systems behind Yond’s work.