Is Your Website Actually Open for Business? | SEO, AI, and Strategy for Architectural Photographers

Is your website a high-performing storefront or just a digital paperweight? In this session of the AIAP (Association of Independent Architectural Photographers), we take a deep dive into the "behind-the-scenes" mechanics that separate a pretty portfolio from a profitable business. Led by Alan Blakely and featuring insights from AIAP industry pros, we break down exactly how clients find you—and why they hire you. In this episode, we cover: • The SEO Myth: Why Google Analytics and Business Profiles are non-negotiable for 2026. • Portfolio Curation: Why 15-25 elite images beat an "endless scroll" every time. • Mobile-First or Mobile-Last? Analyzing the data on how many clients are actually viewing your work on their phones. • The AI Audit: How to use tools like Gemini and ChatGPT to get an objective, brutal review of your website's UX. • Pricing Transparency: Should you list your rates or keep them hidden? The group debates the pros and cons of vetting clients early. • Platform Wars: A look at Squarespace, PhotoFolio, Pixieset, and why "easy to update" beats "complex design." Whether you’re a seasoned architectural shooter or a real estate photographer looking to level up to commercial work, this discussion provides the blueprint for a website that actually works while you're out shooting. This Video and Podcast are Copyright 2026, The Association of Independent Architectural Photographers™, All Rights Reserved. This content may not be used in full or in part without the written consent of the AIAP. ➤➤Don't forget to like the video and subscribe to the channel .... Click the bell icon to get our regular videos. Share the video with your friends if you like it, and stay tuned to our channel.