How to Start a Membership Business (And Still Work 4 Days a Week) | 553

Almost every week a woman in my community tells me she's thinking about building an online membership, usually because she's tired, fully booked, and wondering if there's a way to build a business that doesn't need all of her. In this episode I answer with my own week, Fridays off since before I made any money, a week off every month, and December off entirely, all made possible by choosing an online membership model over a course or one-on-one work. I walk through the three reasons I'd encourage any coach, creative or service provider to build a membership: recurring revenue that pays you whether you've launched or not, one offer that means one message and one funnel instead of content overwhelm, and a live webinar launch model that replaces sales calls and sales teams entirely. I also break down monthly retention benchmarks by membership type, share the screenshot my mentee Vanja sent me of her 2,000-plus member app, and walk you through the two-highlighter exercise I use with my own mentees to identify what in their one-on-one delivery actually needs them, and what just needs structure. Structure is what scales. If this episode gets you thinking about your own membership, I'm running a free masterclass on creating a freedom-filled membership, details in the show notes. 🔥 Like & Subscribe for weekly business growth, Instagram marketing, and mindset strategies! 🔔 Turn on notifications so you never miss a new episode! Timestamps: 0:00 - The free masterclass 1:22 - The question I get almost every week 1:49 - My real working week 3:11 - Reason one: a model you can build a life around 4:30 - Why course income stops when the launch stops 6:41 - Reason two: one offer, one message, one funnel 10:44 - Reason three: growing without sales calls 11:36 - The launch I got good at 14:14 - Retention, and the numbers to expect 16:21 - What a membership lets you delete 18:34 - The highlighter exercise 20:12 - How to join the masterclass