278: Building a Campaign in HubSpot from Start to Finish (Best Practices)

In this edition we dive into: • How to build a marketing campaign in HubSpot from start to finish, including • HubSpot Lists, files, Landing pages, CTAs and emails • HubSpot Workflows and Campaigns • HubSpot Reports and Dashboards • PLUS: A Google doc with all the key details of a campaign end-to-end for you to copy (see Shot 2) This episode is an absolute monster - we cover so much - make sure you check out the show notes (more than 5000 words + screenshots) for all the details we cover: ➡️ Full show notes available at: https://www.hubshots.com/episodes/epi... ➡️ Sign up for the show notes - delivered to your inbox every Friday: https://www.hubshots.com/subscribe For this episode we’re going to walk through setting up a ‘campaign’ in HubSpot, which will include: a HubSpot ‘campaign’ (in the campaign tool) a HubSpot landing page that has a HubSpot form, and triggers a HubSpot workflow, that sends a HubSpot marketing email(s), linking to a HubSpot thank you page, and notifies team members via a HubSpot internal email Which is promoted via: a HubSpot Slide-in form/popup on the site a HubSpot CTA on the site a HubSpot email ‘campaign’ sent to a relevant segment of your contact database a Google Ads ‘campaign’ and a Facebook ‘campaign’ and a social ‘campaign’ And reported via: a HubSpot list a HubSpot report and dashboard LINKS: 📚 Full show notes available at: https://www.hubshots.com/episodes/epi... 📝 Subscribe to receive the show notes automatically in your inbox when a new episode is published: https://www.hubshots.com/subscribe HUBSPOT BEST PRACTICES SERIES 💡 278: Building a Marketing Campaign from Start to Finish in HubSpot - https://www.hubshots.com/episodes/epi... 💡 279: HubSpot Forms Best Practices (for Marketing Campaigns) - https://www.hubshots.com/episodes/epi... 💡 280: HubSpot Lists Best Practices (for Marketing Campaigns) - https://www.hubshots.com/episodes/epi... OUR FAVOURITE episodes: 🚀 278: Building a Marketing Campaign from Start to Finish in HubSpot - https://www.hubshots.com/episodes/epi... 🍿 100: Interview with Brian Halligan (then CEO of HubSpot) - https://www.hubshots.com/episodes/epi... BE OUR FRIEND: 💌 Sign up to the shownotes - https://www.hubshots.com/subscribe 🌍 Our website - https://www.hubshots.com/ 📸 Instagram -   / hubshotspodcast   🐦 Twitter -   / hubshots   💙 LinkedIn -   / hubshots   WHO WE ARE: We're Ian Jacob and Craig Bailey, your hosts of HubShots. HubShots is the downunder HubSpot focussed show for sales and marketing managers who use HubSpot. Ian is CEO of Search and Be Found: https://www.searchandbefound.com.au/ Craig is CEO of XEN: https://www.xen.com.au/ GET IN TOUCH: If you’d like to talk, we’d love to hear from you. Replying to Craig (when he sends the shownotes each week) is the quickest. You can also connect with Ian on LinkedIn -   / ianjacobau   CLARIFICATION: For the sake of clarity, please note this is an independent podcast – we are not affiliated with, nor officially endorsed by HubSpot. But having said that, we get lots of support and ‘encouragement’ from them – Brian Halligan is a fan!)