Auburn Forever | Episode 9: Why Jay Jacobs Wanted the Press Box GONE

What does it really take to transform Jordan-Hare Stadium? Former Auburn athletic director Jay Jacobs takes us behind the scenes of the decisions, disagreements, and multimillion-dollar projects that helped shape Auburn's game-day experience. In Episode 9 of **Auburn Forever**, Casio Kid sits down with Jay to uncover stories most Auburn fans have never heard. Jay reveals how Auburn decided to build one of the largest video boards in college football, why the university brought in the Disney Institute to improve customer service, and how a visit to Oklahoma helped inspire the Heisman statues honoring Pat Sullivan, Bo Jackson, and Cam Newton. But that's just the beginning. Jay also explains why he wanted the media moved out of its prime 50-yard-line press box, how that space became premium seating in the Broadway Club, and what happened when his proposal to replace the north end zone scoreboard was stopped at a board meeting. Plus, you'll hear about: The challenges of modernizing an aging SEC stadium. The recruiting facilities and locker-room improvements fans rarely see. Why some stadium seating still doesn't have handrails. The business decisions behind luxury seating and donor experiences. The Disney training that changed Auburn's approach to game-day hospitality. The surprising history of Auburn's RV parking arrangements. What Jay would change if he had another $200 million to spend on Jordan-Hare Stadium. And don't miss Jay's hilarious story about being asked to promote the giant video board during Auburn's near-disastrous 2015 game against Jacksonville State! From the biggest construction projects to the smallest details of a Saturday on the Plains, this is a rare look at how Auburn's game-day experience was built. **Auburn Forever is presented by Double B Ranch**, a family-owned ranch in Montgomery, Alabama, dedicated to breeding, raising, and showing quality cutting horses. Special thanks to *Beasley Allen Law Firm* for sponsoring this episode. *FOLLOW AUBURN FOREVER* Jay Jacobs on X: @JayJacobs89 Casio Kid on Instagram & X: @TheCasioKid Auburn Forever: @AUForeverPod Double B Ranch on Instagram: @double_b_ranch_ *JOIN THE CONVERSATION* What's your favorite improvement to Jordan-Hare Stadium? And what would YOU change if you had $200 million to spend? Tell us in the comments! Subscribe to Auburn Forever for more behind-the-scenes stories about Auburn athletics, its legendary coaches, unforgettable moments, and the decisions that shaped the university. Tradition Then. Family Now. Auburn Forever. #WarEagle