When the rice matures｜Chishang TO-LI RICE｜ENG SUB

"One hundred years from now, will we still be able to enjoy this brilliant golden rice field?" Chishang TO-LI RICE was founded by Jianxing Rice Mill with a core principle of respecting the land. For over thirty years, we have promoted organic cultivation and fair trade. We established the first organic production and sales group, offering price guarantees and quality-based purchasing for contract farmers. We've also pioneered farmer education and rice quality competitions to enhance the quality of our grains. Beyond providing consumers with safe and healthy food sources, we ensure a fair income for farmers, creating a positive cycle within the food and agriculture ecosystem. With a focus on local culture, we promote arts and cultural living, as well as the integration of medical resources in rural areas. From economics and education to health and well-being, we are gradually building a "farmer-centered" system that fosters the vitality of rural communities, allowing their strength to flourish like rice—continuously growing and never-ending.