How You Attract The Right People | Simon Sinek

Culture isn’t built by appealing to everyone. It’s built by being clear about what you stand for. When you’re honest about the challenge and the purpose, the right people find you. Video from Chick-fil-A Next 2025, in conversation with Chief Legal Officer Lynette Smith + + Simon is an unshakable optimist. He believes in a bright future and our ability to build it together. Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do. Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game. + + Website: http://simonsinek.com/ Live Online Classes: https://simonsinek.com/classes/ Podcast: http://apple.co/simonsinek Instagram:   / simonsinek   Linkedin:   / simonsinek   Twitter:   / simonsinek   Facebook:   / simonsinek   Simon’s books: The Infinite Game: https://simonsinek.com/books/the-infi... Start With Why: https://simonsinek.com/books/start-wi... Find Your Why: https://simonsinek.com/books/find-you... Leaders Eat Last: https://simonsinek.com/books/leaders-... Together is Better: https://simonsinek.com/books/together... + + #SimonSinek