You Don’t HAVE To Be On Instagram To Market Your Business

You DO NOT have to post on Instagram to have a successful online business. This is the biggest content marketing strategy myth out there on the internet right now. Too many aspiring entrepreneurs never start an online business because they’re scared of posting on Instagram and don’t know how else to create a content marketing strategy for their business. What if we took Instagram out of your content marketing strategy and looked at marketing where you actually consume and like creating content for? In today's episode of The Working For Me Podcast, we’ll explore the alternative content marketing strategies you can use for your online business, such as building a LinkedIn personal brand or starting a Substack newsletter if you love to write, using Pinterest for business if you’re a graphic design wizz, or creating long-form content for YouTube or a Podcast if you love to yap. Timestamps: 6:58 - Why I quit Instagram to build my personal brand elsewhere 9:02 - How to grow on LinkedIn and build a LinkedIn personal brand 12:16 - My Pinterest strategy: Pinterest for business as a search engine 14:11 - How to start a Substack newsletter (and why I chose to use this in my content marketing strategy) In This Episode You'll Learn: How to know when to eliminate Instagram from your content marketing strategy How to grow on LinkedIn and build a LinkedIn personal brand that brings in real clients Why writing is the easiest way to build a personal brand on LinkedIn when the camera isn't your thing How to use Pinterest for business as a search engine, not a social feed Why you should start a Substack newsletter if you love writing If you want the deeper walkthrough on building a content marketing strategy around your own strengths instead of copying somebody else's playbook, my Freedom Business Bootcamp is a 75-minute session that helps you figure out which online business model actually fits you - check it out here: https://onlinebusinessschool.itssophi... Listen To Next:    • The Only To-Do List System That Actually W...   #HowToCreateAContentMarketingStrategy #PostingOnline #PersonalBranding #AuthenticMarketing #AlternativesToInstagram #HowToMarketYourBusiness #SubstackNewsletter #PinterestForBusiness #LinkedInPersonalBrand About The Freedom Method Podcast: The Freedom Method Podcast is for women on a journey to find freedom through online business. Whether you're still stuck in a corporate 9-5, wondering how you can navigate the transition from employee to entrepreneur*, or you've already made the leap to becoming a *female entrepreneur*, but your business is feeling anything but free - this podcast is designed to help you create a better *work-life balance by building an online business that is set up for you to achieve your freedom business goals. The Freedom Method Podcast is hosted by Sophie Biggerstaff - online business coach*, strategist, mentor, and founder of the *Freedom Business Model Method - each episode explores how to build an online business that works for you, not one you work for! Subscribe for real female entrepreneur stories, freedom business inspiration, practical work-life balance strategies, and conversations about *online business*. Freedom isn't just a fantasy - but you do need the right method to create it! Find your starting point: 🔍 Want to go from employee to entrepreneur, but stuck on which online business to start? Take the FREE Freedom Seekers Quiz to find out which type of online business model suits your freedom business goals: https://onlinebusinessschool.itssophi... 📖 Ready to quit your 9-5 and start an online business*? Grab the Freedom Founders Playbook - the roadmap I wish I'd had when I began my own *freedom business journey: https://onlinebusinessschool.itssophi... 🎓 Already a Female Entrepreneur building an online business, but feeling stuck? Explore ways to work with me and create more work-life balance: https://www.itssophiebiggerstaff.com/... Connect With Me: 🗣️ LinkedIn:   / sophie-biggerstaff-business-coach   📸 Instagram:   / itssophiebiggerstaff   💻 Website: https://www.itssophiebiggerstaff.com