EP144 – Life After the MSP Exit – Mit Patel on Purpose, Pricing and Starting Again

In the latest episode of “It’s a Numbers Game”, Adam and Daniel interview Mit Patel, founder of Netstar, who built the MSP from zero clients to about 60 staff over nearly 19.5 years and sold it during COVID in 2020, staying on until 2021. Mit describes early client wins, rapid growth that repeatedly “broke” the business, and the resilience needed to recover. He explains how the sale felt anticlimactic and how he struggled afterward with purpose, identity, and not being “needed,” later doing angel investing, a property attempt, non-exec roles, and investing in an MSP consulting firm. Mit says he should have planned post-exit, and the group discusses mourning, loss, and plans not always working. Mit then outlines Assurix, inspired by poor MSP security and questionable certifications, aiming to raise standards via cybersecurity and operational maturity frameworks, continuous tool-based verification, and suspending a Trustmark if issues aren’t fixed in 30 days; they also discuss MSP under-pricing, lack of differentiation, and weak profitability. 00:00 Welcome and Guest Intro 01:16 Building Netstar from Scratch 04:27 Resilience Through Growth 05:49 Why He Sold in Covid 07:13 Life After Exit Reality 09:20 Investing and Finding Direction 11:32 Planning Your Next Chapter 13:26 Identity Loss After Selling 15:41 Sponsor Pricing Message 16:47 Origin of Assurix Idea 20:42 Trustmark Framework Explained 23:43 Price Gap and Differentiation 26:58 Undercharging and Profit Truths 32:58 Closing Advice and Farewell Connect with Mit Patel on LinkedIn by clicking here –   / mitassurix   Connect with Daniel Welling on LinkedIn by clicking here –   / danielwelling   Connect with Adam Morris on LinkedIn by clicking here –   / adamcmorris   Visit The MSP Finance Team website, simply click here –https://www.mspfinanceteam.com/ MSP Glossary: MSP Finance Glossary Explained | MSP Finance Team We look forward to catching up with you on the next one. Stay tuned!