Executive Director of Association of Résumé Writers & Career Coaches talks AI and future of industry

Being a great career coach isn’t enough to build a sustainable career coaching business. You also have to know how to position yourself, attract clients, and run the business behind the coaching. I sat down with Margaret Phares, Executive Director of the Professional Association of Résumé Writers & Career Coaches (PARWCC), to talk about where the career coaching industry is headed, how AI is changing the job search, and why so many talented coaches struggle to turn their expertise into a full-time business. We also break down what separates career coaches who build sustainable businesses from those who eventually return to corporate. WATCH THIS VIDEO IF… • You want to start a career coaching or résumé writing business • You’re struggling to consistently find coaching clients • You’re unsure whether you should niche down • You rely heavily on referrals and want a more predictable business • You’re trying to price your expertise appropriately • You’re transitioning from corporate into career coaching • You want to understand how AI is changing résumé writing and job search strategy WHAT YOU’LL LEARN ✓ Why résumés alone are no longer enough to solve the job search problem ✓ Why interview coaching is becoming a bigger opportunity ✓ The difference between being a great coach and running a great coaching business ✓ Why specializing can make your career coaching business easier to market ✓ The three traps that hold new career coaches back: commoditization, referral dependence, and perfectionism ✓ Why LinkedIn can be more important than building the perfect website when you’re starting ✓ How credentials, positioning, and professional credibility affect what clients are willing to pay Subscribe for weekly strategies on building, growing, and scaling a profitable career coaching business. LET’S KEEP IN TOUCH Instagram Daniel:   / itsdanielbotero   LinkedIn Daniel:   / thedanielbotero   LinkedIn Margaret:   / margaret-phares-834137164   Learn more about PARWCC: parwcc.com DISCLAIMER The information shared in this video is for educational purposes only. Viewers should evaluate their own business decisions and assess potential risks. Nothing here is a guarantee of results. Your outcomes may vary based on your effort, experience, and market conditions.