Branding & Identity Design with Hoodzpah Design - 2 of 2 | Adobe Creative Cloud

Join Amy and Jennifer Hood from Hoodzpah Design as they design the brand identity for a fictional company! Watch as they show you how to interpret a design brief and create a custom logo using Illustrator. Then, stay tuned as they take their designs into Photoshop and InDesign to design mockups such as business cards and packaging. Guests + Hosts Amy and Jennifer Hood are twins as well as co-founders of Hoodzpah Design, a branding firm for design-driven companies based out of southern CA : https://hoodzpahdesign.com/ Join us on Behance: https://www.behance.net/live Chapters 00:00 Start 04:00 Work begins 10:20 Choosing colors 24:00 Where to find mock ups 36:20 Making important design decisions 38:30 the Hoodzpah process for designing typefaces 50:00 Arc VS Type on Path 54:10 Advice for being in a Creative Block 01:29:00 Starting a personal project for your portfolio Subscribe to Adobe Creative Cloud: https://adobe.ly/48Y1QJ1 Try Adobe Illustrator: https://adobe.ly/3PyMTWj Try Adobe InDesign: https://adobe.ly/3TnvEbu Learn more about Creative Cloud: https://adobe.ly/3RTndnp About Adobe Creative Cloud: Unlocking creative potential goes beyond tools – it's about cultivating inspiration, fostering innovation, and mastering artistic expression. On the Adobe Creative Cloud YouTube channel, discover stories, concepts, and trends that ignite your creativity. We are your hub for creativity, connecting you with Adobe channels for detailed tutorials and product insights. Adobe® Creative Cloud™ brings together everything you need to create your greatest work. One membership gives you access to all Adobe professional creative desktop applications, plus new features as soon as they're available. Cloud storage ensures file access anywhere, even on mobile, streamlining concept sharing. Cloud-based services let you build websites, mobile apps, and content for any medium/device. With Behance integration, you can publish your portfolio on your own URL and plug into the world's largest creative community to get inspired, get feedback, and find new opportunities. Connect with Adobe Creative Cloud: Twitter:   / creativecloud   LinkedIn:   / adobe-creative-cloud   Facebook:   / adobecreativecloud   Instagram:   / adobecreativecloud   #Adobe #AdobeYouTube #AdobeCreativeCloud #AdobeIllustrator #AdobeIndesign Branding & Identity Design with Hoodzpah Design - 2 of 2 | Adobe Creative Cloud    • Branding & Identity Design with Hoodzpah D...