They Called It a Jellybean. It Saved Ford From Bankruptcy.

Ford was three billion dollars in debt and staring at possible collapse. The car that saved it wasn't fast, flashy, or beautiful — it was a family sedan some executives called a "jellybean" the first time they saw it. This video traces the story of the 1986 Ford Taurus, built during Ford's darkest financial years under chairman Philip Caldwell and product chief Donald Petersen. Facing a wave of efficient Japanese imports and years of catastrophic losses, Ford bet nearly three billion dollars on "Team Taurus" — a radical cross-functional development process — and a rounded, aerodynamic design by Jack Telnack that horrified traditional executives in its first design review. When it launched, the Taurus became America's best-selling car and helped Ford out-earn General Motors in profit for the first time in nearly sixty years, while reshaping automotive design worldwide. #FordTaurus #FordHistory #ClassicCars #AutomotiveHistory #FordMotorCompany #CarHistory #86Taurus #AmericanSedans #FordVsGM #DetroitHistory #ClassicFord #CarDesignHistory Disclaimer: Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. I do not own some or all of the video materials used in this video. In the case of copyright issues, please contact me at [your email] for credit or removal.