Chandubhai Virani: On Balaji Chips & Wafers, Brand Building & Competition | Simarpreet Singh TJWS#27

Welcome to Episode #27 of: The Journey Podcast with Simarpreet Singh (TJWS). Today's episode features the legendary MR.CHANDUBHAI VIRANI, the founder of the massive brand BALAJI CHIPS & WAFERS, a leading snack brand in central & western India. Balaji Wafers is a snack food manufacturer and distributor in India. Founded in 1974, it produces and distributes a variety of potato chips and other grain-based snack foods. Balaji aims to provide a quality snacking experience at the most affordable price to people across all age groups. Join us in this episode where Chandubhai talks about the story of building the brand, growth story, revenue stats, fight with Pepsico & the offer to sell, market competition, power of distribution, FMCG industry, expansion plans & much more. Stay tuned and watch the full episode. CHAPTERS 0:00 Intro 2:10 Early Life & Canteen Job 10:02 How Balaji Chips began operations? 15:04 The Story Behind the Name 'Balaji Chips' 18:00 How Balaji became #1 in their region? 24:47 Pepsico Legal Case against Balaji 30:28 The Health & Nutrition in Balaji Chips? 33:57 Did Pepsico offer to buy Balaji Chips & Wafers? 40:45 Unit Economics & Revenue Stats 44:30 How to handle conflicts in family business? 48:39 Market Competition-Haldirams, Bikaji & Pepsico 51:48 Growth Plans & Pricing Strategy 56:44 Tips to Build a Big Brand? 58:25 Vision for Future & Outro SUBSCRIBE, LIKE & COMMENT to engage in an interesting journey. @simarpreethsingh Reach me at Instagram :   / simarpreeths   Twitter handle :   / simarpreeths   LinkedIn :   / simarpreethsingh   Facebook :   / simarpreet.singh07   Keep following my channel for more such updates. About the Podcast "The Journey with Simarpreet Singh" is a talk show where we discuss life, family, emotions, childhood, success, failure, and more. That’s the thing with this podcast - it’s for everybody. All the episodes and the guests that we have recorded - our intent is to talk about their journey, get to know every aspect of these inspiring people and in the process, if anyone of you get inspired, or pick something from someone’s life, our work is done. ____ #thejourneypodcastwithsimarpreetsingh #thejourneypodcast #podcast #TJWS #SimarpreetSingh #Hartek #ChandubhaiVirani #Balajichips #Balajiwafers #snacks #fnb #growth #businesssuccess #distribution #expansion #business #inspiration #motivation