Flower Lounge on the Road - IFTF and Royal FloraHolland 2023

Last month we had the pleasure of going to the International Floriculture Trade Fair (IFTF) and the Royal FloraHolland Trade Fair in Holland. We saw new flower varieties from all over the globe and got to speak directly with breeders who are doing some really interesting things in the industry. In the coming weeks, we look forward to sharing some of the highlights from our time at the fair as well as exciting breeders and flower varieties to keep an eye on for 2024! Regular contributor Karen Barnes was there at the event on our behalf and whilst we shared some of what she’s seen with you all over on social media (and in shorts here), we’ve compiled everything into a Trade Fair round-up and another in our series of Flower Lounge on the Road. Read the linked article: www.floristrytradeclub.co.uk/post/visiting-the-royal-flora-holland-trade-fair-iftf ________________________________ About the Floristry Trade Club The Floristry Trade Club’s mission is to be THE hub for the floristry industry offering dedicated, florist focused information and support services for the whole industry from retailers, to freelance florists, to business owners and their employees. Visit our website: www.floristrytradeclub.co.uk/ Connect with us: Facebook: @floristrytradeclub Instagram: @floristrytradeclub