From 200k Users to a 7-Figure Exit: UGC Crash Course | An Nayal | BuildingNow Podcast

In this episode of BuildingNow, I sit down with An Nayal (@consumerxai), founder of flamme, who grew a consumer app to $10k/month using short-form UGC and scaled flamme to over 200k users. An breaks down how founders can get started with organic distribution, even with zero followers. We talk about finding creators, testing content, understanding TikTok’s algorithm, and figuring out why views aren’t turning into customers. What we cover: • UGC vs influencer marketing and why fresh accounts can work • Finding creators when you’re starting from zero • Why views don’t always translate into conversions • Hooks, retention, and what to fix when your videos get stuck • Warming up accounts and testing different content formats • Phone farming and managing multiple accounts • Why most founders give up on organic content too early About An: An Nayal is the founder of flamme and a consumer app builder focused on organic growth. After experimenting with TikTok and UGC to grow his own app, he now helps other founders build their distribution and scale through short-form content. Connect with An: • X/Twitter: https://x.com/consumerxai Connect with me: • X/Twitter: https://x.com/buildwithmaya