Local SEO Case Study: Dominating Google Search in 2026 with Kate | Minuteman Press

In this episode, we explore a real-world Local SEO case study focused on dominating Google Search in 2026. As Google continues to evolve through AI Search, changing search behaviour, and increasingly competitive local results, having a strong Local Business Strategy is more important than ever. This conversation looks at the practical strategies helping businesses improve visibility, strengthen their Google Business Profile, and compete more effectively for local customers. Alison Evans from Pinpoint Local joins Kate from Minuteman Press Mitcham/Nunawading and Jose from Ready to Rank to unpack the business’s Local SEO journey and the strategies behind its online visibility. Alison brings her expertise in Local SEO and Google Business Profile optimisation, while Jose adds his perspective on search strategy, rankings, and the evolving role of SEO in AI-driven search. Kate shares the business perspective, including the experience of applying these strategies in a competitive local market. Together, they discuss how consistent optimisation, relevant content, local signals, and an active Google Business Profile can contribute to stronger Google Rankings and sustainable visibility. Listeners will learn practical ways to improve their Google Business Profile, strengthen local relevance, and develop a more effective Local Business Strategy. The episode also highlights how businesses can adapt their SEO approach as AI Search changes the way customers discover and evaluate local businesses. This episode is ideal for local business owners, marketers, entrepreneurs, and agency professionals who want to understand what drives Google Rankings and how to stay competitive as local search continues to evolve. I hope you find it insightful, and I’m always interested in hearing your thoughts. Website: https://pinpointlocalbusiness.com.au/... Spotify: https://open.spotify.com/episode/7qR0...