How Tech Sales Leaders Can Identify High-Growth Markets and Accounts | Webinar With Tim Gower

Technology sales teams are under constant pressure to build pipeline, improve account targeting, and accelerate revenue growth. But the challenge is not always about doing more. It is about knowing where the opportunity actually exists. In this webinar, “Generating Revenue Faster: How Technology Sales Leaders Can Identify High-Growth Markets and Accounts,” Tim Gower, Independent Technology Consultant at The Business Research Company, explores how market intelligence can help technology sales leaders make better decisions across the sales development process. The discussion focuses on three critical stages: Find & Identify How to identify high-growth markets and segments using market size, growth, TAM/SAM/SOM, technology trends, industry analysis, and white-space analysis. Prioritize How to move beyond company size and basic firmographics to identify the accounts that represent the strongest opportunities. The webinar explores technographic data, IT spending, intent signals, predictive account scoring, competitive intelligence, and channel-to-market analysis. Engage How market intelligence can support sales conversations through competitor battlecards, win/loss analysis, benchmark studies, regulatory updates, contract intelligence, buyer insights, and account-level intelligence. The webinar also examines three real-world examples: • Asia Cyber Security Market Entry Study, focused on identifying attractive geographies, industries, companies, competitors, and opportunities for a cybersecurity provider entering the Asian market. • IT Outsourcing Sales Support, where market and company-level intelligence was used to identify and prioritize potential corporate clients in the US. • Prospect Clients for a Telecom Marketing Software Company, demonstrating how detailed prospect profiles can help sales teams better understand potential customers, their technology initiatives, vendors, contracts, and decision-makers. The broader takeaway is simple: market intelligence can help sales teams move from broad targeting to more precise decisions about where to focus, which accounts to prioritize, and how to engage them. The webinar also looks at the growing role of customized market intelligence in areas such as: • Prospecting and decision-maker identification • Account-based intelligence • Competitor intelligence • Pricing analysis • Market segmentation • Targeted demand generation • Channel-to-market strategy • Content and messaging strategy If your sales organization is looking to identify new markets, prioritize accounts more effectively, or build a more targeted go-to-market strategy, customized research can provide intelligence tailored to your specific markets, accounts, technologies, and objectives. Explore customized market research and intelligence solutions: https://www.thebusinessresearchcompan... #marketsintelligence #salesstrategy #technology sales #b2bsales #salesintelligence #accountbasedmarketing #gotomarket #marketresearch #competitiveintelligence #saleseffectiveness #revenuegrowth #technology #tbrc #thebusinessresearchcompany