How Conor McGregor Became Bigger Than the Sport

In 2021, Conor McGregor was named the highest-paid athlete on the planet — ahead of Messi, Ronaldo, and LeBron James — despite fighting just once that entire year. This is the story of how a former plumber from Dublin turned a UFC title run into something much bigger than the sport itself: a $600M whiskey empire, a record-breaking boxing crossover, and a Hollywood movie role — becoming a global star that no longer needed the Octagon to keep growing. Subscribe for more. #ConorMcGregor #UFC #MMA #Documentary