Campaign Breakfast Briefing: Data, Creativity & Culture

The Campaign Breakfast Briefing: Data, Creativity & Culture on Friday, 11 September 2026 at the Westin Dubai Mina Seyahi will explore how data informs authentic, culturally resonant storytelling while respecting diversity and nuance. The half-day event will tackle top-of-mind pain points within the creative industry, featuring topics such as consumer intent, data-led cultural insights, measurement, brand safety and agentic AI and more. Brand and agency marketing and creative leaders will discuss and debate how the region can yield breakthrough work; as well as best practices for cross-disciplinary collaboration. The event will also include formats such as live debates on stage, ‘Ask Me Anything’ panels, and informative keynotes.