14 ICONIC Products Kids BEGGED For Because of Radio

A cereal company almost threw Wheaties away, until four men sang about it on the radio. A cereal box sold kids a deed to one square inch of the Yukon. And for fifteen cents and a box top, American children could get a ring with real radioactive material inside. In this documentary, we count down the fourteen iconic products kids begged for because of the radio, and the prizes that came back in the mail. Which cereal hired twelve women just to open the box tops? Which famous lawman ended up on a breakfast cereal club badge? And why does every surviving Atomic Bomb Ring stay dark? In this video, we cover: The Cereal the Radio Saved: How a Christmas Eve song kept Wheaties alive. The Ralston Rocket: The thirty-foot spaceship one lucky kid got to keep. The Square Inch: Quaker's twenty-one million deeds to the Klondike. The G-Man's Club: Melvin Purvis and the Junior G-Men of Post Toasties. The Atomic Bomb Ring: The Kix prize that really glowed. Chapters: 0:00 - The Box Top and the Mailbox 1:03 - Wheaties 3:56 - Ralston 6:23 - Peter Pan Peanut Butter 8:29 - Nabisco Shredded Wheat 10:24 - Ovaltine 12:27 - Cocomalt 14:00 - Skelly Oil 16:14 - Kellogg's Pep 18:35 - Cream of Wheat 20:56 - H-O Oats 23:13 - Post Toasties 25:16 - Quaker Puffed Wheat and Puffed Rice 27:29 - Cheerios 29:22 - Kix If you enjoyed this look back at the box tops and prizes of radio's golden age, subscribe for more forgotten American radio history. Old Time Radio, Radio Premiums, Cereal Box Prizes, Wheaties, Jack Armstrong, Lone Ranger, Ovaltine, Kix Atomic Bomb Ring, Nostalgia, 1940s