Sunscreen as Everyday Skincare | First Press Ep. 02

Sunscreen used to live in the beach bag. Now it's a daily skincare step. On this episode of First Press, a Press On Ventures podcast, Madeline Litvack and Josh Neckes break down the sunscreen category: how it moved from seasonal to everyday, the problems legacy products never solved, the new brands reshaping the shelf, and what makes a sunscreen brand defensible. Learn more about Press On Ventures: https://presson.vc First Press is a video podcast from Press On Ventures, an operator-led early-stage fund investing in consumer brands. Each episode features founders, operators, and category deep dives on where consumer is going next.