Cadbury Ka Profit 99% Kaise Gir Gaya? | ₹2,021 Cr → ₹12 Cr | Business Case Study
Himanshu Verma
0:00 / 0:00
Cadbury Ka Profit 99% Kaise Gir Gaya? | ₹2,021 Cr → ₹12 Cr | Business Case Study
34 просмотра · 2 недели назад
Himanshu Verma
95 подписчиков
34 просмотра · 2 недели назад
Ek saal mein ₹2,021 crore ka profit... aur agle hi saal sirf ~₹12 crore. 99% ki girawat, jabki sales lagbhag utni hi rahi. Toh paisa gaya kahan?
Is video mein jaaniye Cadbury India (ab Mondelez India) ki poori kahani: 1948 mein imported chocolates se shuruaat, "Kuch Khaas Hai" ad jisne chocolate ko badon ki khushi bana diya, 2003 ka worm crisis jo Diwali season mein aaya, Project Vishwas aur Amitabh Bachchan ke saath comeback, "Kuch Meetha Ho Jaaye" se mithai ke khilaf jung, Kraft ka takeover, aur aakhir mein wo cocoa crisis jisne FY25 mein saara profit kha liya.
⏱️ CHAPTERS
0:00 ₹2,021 Cr → ₹12 Cr: Kya hua?
0:32 Shuruaat: 1948
0:54 "Kuch Khaas Hai": Game-changing ad
1:21 October 2003: Worm crisis
1:55 Project Vishwas & Amitabh Bachchan
2:25 "Kuch Meetha Ho Jaaye": Mithai se jung
2:53 Competition: Nestle, Amul, Ferrero
3:11 Kraft takeover & Mondelez
3:30 Numbers: FY21 to FY25
4:04 Cocoa crisis: Profit kahan gaya?
4:44 Cadbury se 3 business lessons
5:02 Aage kya?
📊 KEY NUMBERS
FY24 sales: ₹12,747 Cr | Profit: ₹2,021 Cr
FY25 sales: ₹12,503 Cr | Profit: ~₹12 Cr
Advertising spend: ₹1,603 Cr → ₹1,521 Cr
📚 SOURCES
Mondelez India Foods financials (RoC filings via Tofler), as reported by PTI, Business Standard, Storyboard18 and Exchange4media.
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Disclaimer: Yeh video sirf educational aur informational purpose ke liye hai. Brand names, logos aur ad clips unke respective owners ki property hain aur commentary/analysis ke liye use kiye gaye hain.
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