I Paid Alex Hormozi $24k To Grow My Concrete Business, Here’s What He Said
Tyler Link
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I Paid Alex Hormozi $24k To Grow My Concrete Business, Here’s What He Said
83 388 просмотров · 1 г. назад
Tyler Link
33,3 тыс. подписчиков
83 388 просмотров · 1 г. назад
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If you’re new to my channel, my name is Tyler Link. I’m the founder and operator of Contractor CEO and co-owner of Cesars Concrete. Contractor CEO is a marketing and coaching agency for concrete companies looking to scale and make more profit. Cesars Concrete is a local concrete company where I employ a team of 15 that produces over $3,500,000 in residential concrete work yearly.
How I got here…
22: Graduated CSU as Summa Cum Laude with a business degree in finance.
23-25 yrs old: Worked for a fancy marketing agency helping other business owners grow thinking I wasn’t good enough to own one myself.
25 yrs old: Left my fancy job and launched Cesars Concrete with my father in law. We did $700,000 our first year.
26 yrs old: Cesars Concrete hits $1,200,000 but is still struggling with profitability. Think the solution is to keep growing.
27 yrs old: Cesars Concrete hits $1,500,000 and is still not making much money.
27 yrs old: Had to make a decision, either quit concrete forever or figure out a new model. Realized the current model that everyone follows is broken out of the box.
28 yrs old: Spent my last $5,000 on a coach and flew out to the East Coast to learn about numbers and how to make a profit, not just sales.
28 yrs old: Cesars Concrete does $2,200,000 with a new business model and I hit my first $250,000 of take home income.
29 yrs old: Launch Radiant Landscape Design (100% owner) to prove to myself this new model works…
29 Yrs old: Radiant hits $700,000 with 20% take home profit margins. (With me working less than 10 hrs/week on it)
30 yrs old: Cesars Concrete hits its first $3,000,000/yr and I launch Contractorceo.co to help other concrete contractors grow and scale.
31 yrs old: Shut down Radiant Landscape Design to increase focus, Open a DBA to Cesars Concrete (nocolighting.com) to help even out sales in slower winter months, Cesars Concrete makes major strides in efficiency, team runs 99% of the company, and Contractor CEO grows by 500% making it one of the fastest growing companies dedicated helping concrete businesses.
Today: My portfolio of businesses is projected to do $5,000,000 in 2025.
And even more importantly, I'm on a mission to master the science of building concrete companies.
This is all just a game, with the goal of the game to keep playing and never lose. Join me in my journey of scaling concrete companines whether it is subscribing to this channel to learn, or hiring me to help you.
-Tyler
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with concrete business owners so we can find the best ones and help them scale. I’d rather wait and build a business worth owning, than take on clients who aren’t the right fit. It does no good to sell anyone with a wallet a product that isn’t right for them. We practice this crazy concept called, actually help people first. Crazy right? For everyone else, that’s what this channel is for. The best free education we can provide for the industry. Let’s raise up the industry.
business! #marketing, #contractor, #business, #leads, #customers Find me on socials!
👉 Instagram: @itstylerlink / itstylerlink
👉 TikTok: @itstylerlink / itstylerlink
👉 Facebook: Concrete Launch Secrets / concretelaunchsecrets
Timestamps:
0:00 - Intro
0:33 - Concrete Business Background
1:00 - Stuck Between Family & Passion
2:08 - Hormozi: Fix Margins & Cash Flow
3:00 - Family Ownership Dynamics
3:41 - Pricing History & Gross Margins
3:57 - Industry Average Doesn’t Matter
5:08 - Aim for Top 10% in Business
6:22 - The “Swamp” Stage of Business
8:20 - Pricing vs Operational Efficiency
9:12 - Residential vs Commercial Work
10:14 - Current Pricing & Sales Struggles
11:18 - Switch to Value-Based Pricing
12:17 - Closing Less but Making More
13:38 - Raise Prices to Double Profit
14:25 - Sales Process Easier to Fix First
15:10 - Low Close Rate Revealed (10%)
15:39 - Fix Sales First, Then Pricing
16:12 - 8x Opportunity in Sales & Pricing
17:14 - From $500K to $3M Potential
18:18 - Passion for Marketing vs Concrete
19:15 - Bigger Price Increases = Bigger Profit
19:40 - Potential $30M Valuation
20:00 - Breaking Down the Sales Process
20:42 - Never Email Quotes Again
21:12 - Close the Deal In-Person
22:12 - Tripling Close Rates With In-Person Sales
23:08 - Tyler’s Action Plan to Fix Sales
24:24 - Offering Tiered Pricing & Financing
25:55 - Closing Thoughts & Next Steps