The End of the Funnel

wareness, consideration, purchase. The traditional rules of consumer engagement no longer tell the full story. Moderated by Angel Nemov, Digital Content Editor at The Business of Fashion, this conversation examines how discovery, influence and decision-making are evolving, and what brands need to understand to stay visible, relevant and desirable in an increasingly fragmented landscape. With Sofie Dolva (CIFF), Rohani Coombes (MØRNING) and Nekane Santos (Trashy Treasure)