فن إدارة السمعة The PR mind game

PR is not just communication. PR is a strategic mind game. In this episode of Kareerak Akhdar, Mehrez & PR Guru, Lamia Kamel break down PR into three powerful pillars: ▪ Strategic - vision, mentorship, and continuity. ▪ Tactical - media monitoring, stakeholder engagement, and content. ▪ Digital - AI, SEO, SEM, digital campaigns, and social media. Like in chess, every move matters. You need strategy to position yourself, tactics to control the game, and digital tools to win attention at scale. If you want to: understand how brands build trust, win against competitors create a campaign with more than 12 million views like Lamia did for promotion of EG tourism in Russia distinguish between advertising and PR This episode is a no miss for you! #KareerakAkhdar #PR #mindgame ---------------------------------------------------------- Episode chapters: 00:00 Teaser 01:37 Guest’ Intro 02:59 Main episode start 08:17 PR elements: sense of pride & communication 14:26 PR elements: targeted audience 16:47 PR elements: building trust 18:55 PR elements: diversity (lessons learned from Russia's campaign) 22:15 Chess Model introduction 25:56 PR elements: control mechanisms 34:26 PR elements: content 38:27 PR - success criteria 41:20 How SMEs can handle PR? 47:21 Handling the competitors 49:11 Talents - who is a good fit for PR career? (5Cs rule) 52:44 Narrative PR Summit 57:33 Trump's PR - assessment 59:37 AI - opportunities & threats 1:03:10 Al Rawi ---------------------------------------------------------- Follow us - Kareerak Akhdar: Instagram: https://www.instagram.com/kareerakakh... Tik Tok: https://www.tiktok.com/@kareerak.akhd... Spotify: https://open.spotify.com/show/3jV3LhP...