Automating Citation Building For A Law Firm's Local SEO

Citation building used to require a full time VA, took 1 to 2 weeks per client, and still produced inconsistent results because most of the directories being built were low quality and had nothing to do with the legal industry. Caesar built a tool that does the same job in about a minute. This video walks through the before and after of the Webris citation building workflow, from the massive manual spreadsheet that used to run the process to a fully functional piece of software with its own interface, built in two days inside Claude Code, that now lives inside their internal platform and can be updated and pushed live by anyone on the team. The tool pulls the client's existing directory listings, identifies where the top three local competitors are listed that they are not, filters for legal industry specific directories only, flags premium vs. free listings, and cross references everything against a database built from years of working exclusively with law firms. What would have cost $200,000 and six to twelve months to build with a traditional development team took two days. And it gets better every time someone on the team iterates on it. If you are a law firm paying an agency for local SEO this video will show you what citation building should actually look like in 2025. 🔔 Subscribe for weekly content on legal marketing, AI workflows, and what is actually working right now. #LocalSEO #LegalMarketing #LawFirmMarketing #CitationBuilding #ClaudeAI #AIMarketing #LawyerUp Timestamps: 0:00 – Why you want micro agents not macro agents for SEO workflows 0:46 – What citation building is and why it used to require a full time VA 1:41 – The before: a massive manual spreadsheet and a 1 to 2 week turnaround 1:46 – Caesar walks through what the tool does and how it was built 2:51 – Why competitor backlink data is the smartest way to find citation opportunities 4:01 – Why third party citation services were not moving the needle and what was wrong 5:02 – How long this would have taken and cost to build the traditional way 5:08 – Why this being shareable across the organization changes everything 5:51 – What to ask your agency right now and what the wrong answer looks like 8:04 – Why small firms win and agency stack vs. agency stack is the future 8:46 – The honest truth: this takes real commitment before it gets easier 9:25 – How Webris has pivoted its model to deploy agents instead of retainers 10:09 – Wrap up and how to book a call