Why You Can’t Escape Google (New Study)

In the latest Google update, one thing that keeps coming up is the idea that site owners need to focus on diversifying their traffic sources. SparkToro and Datos have just released a comprehensive and insightful report about referral traffic flows, and we’re here to break it down the most important bits so you know how realistic diversifying traffic sources really is, and if it’s even worth it. Here at Authority Hacker News, we cover the latest cutting-edge news from the world of search and online marketing. ____________________________________________ SOURCES Check out the full study from SparkToro & Datos: https://sparktoro.com/blog/who-sends-... ____________________________________________ Check out the Authority Hacker interview with Anne Moss:    • Ultimate New Facebook Strategy (Ep. 325)   ____________________________________________ Timestamps: 00:00 Intro 00:29 What’s clear in the latest Google update 01:20 SparkToro & Datos’s new study 01:41 Top 4 Highlights 02:06 Some nuances and challenges 04:02 Bing is still a massive disappointment 04:29 What about AI? 04:49 Google still the undefeated champion 05:38 Gael Maths & The Big Question 07:17 Wrapping up ____________________________________________ FOLLOW US ELSEWHERE LinkedIn:   / authorityhacker   Facebook:   / authorityhacker   Instagram:   / authorityhackernews   Twitter:   / authorityhacker   TikTok:   / authorityhackernews   Content Strategist & Scriptwriter: Sean Kaye https://x.com/SeanDoesLife