How to Become the Business People Can’t Forget

They had already filled out the form. We had their name, phone number and email. So when we called around 150 of them, we assumed they’d know exactly who we were. Almost nobody did. “Who are you?” “Did I sign up for this?” “Is this a scam?” Only around 10 people even remembered submitting their details. That was the moment we realised how badly businesses misunderstand a “lead.” A lead doesn’t mean they trust you. It doesn’t mean they remember you. And it definitely doesn’t mean they’re ready to buy. Most businesses are effectively proposing marriage on the first date. One ad. One post. One form. Then straight to: “Ready to buy?” The businesses that win stay visible long enough to become familiar. They educate. They retarget. They follow up. They keep appearing until, at the exact moment the customer is ready, there’s only one business they think of. Getting attention once isn’t the goal. Being remembered is. EP 11